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The 2018 Google Analytics Bootcamp
Data is essential for digital marketing optimization. No matter what your role, having a knack for using data to make decisions is a valuable and sought-after skill.
The problem is... not enough people have it!
The goal of this bootcamp is to cover all practical knowledge, tips, tricks and best practices for Google Analytics and Google Tag Manager that will help you and your team make better data driven decisions.
You will Learn:
This Bootcamp is Most Valuable to :
Disclaimer: This course is not affiliated with or sponsored by Google.
| 1 | Introduction | ||
| 2 | The Analytics Mindset | ||
| 3 | Tool Overview | ||
| 4 | Install Google Analytics via GTM | ||
| 5 | Settings and Configurations | ||
| 6 | Performing a GA Audit | ||
| 7 | Using Profile Filters | ||
| 8 | Using Annotations | ||
| 9 | eCommerce Settings | ||
| 10 | Google Analytics Setup Summary | ||
| 11 | Reports Overview | ||
| 12 | Using Default Reports | ||
| 13 | Using Shortcuts | ||
| 14 | Using Custom Reports | ||
| 15 | Using Real-Time Reports | ||
| 16 | Using Dashboards | ||
| 17 | Reports Summary | ||
| 18 | Using Segments | ||
| 19 | Creating Segments | ||
| 20 | Gaining Insights from Traffic Reports | ||
| 21 | Traffic Report Tricks + Challenge | ||
| 22 | Gaining Insights from Audience Reports | ||
| 23 | Audience Report Tricks + Challenge | ||
| 24 | Gaining Insights from Page Reports | ||
| 25 | Analyzing Events Reports for Insights | ||
| 26 | Site Search and Speed | ||
| 27 | Behavior Reports Recap + Challenge | ||
| 28 | Google Analytics Recap + Challenge | ||
