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Business Growth: Marketing Strategy, Strong Differentiation
What makes some businesses successful for the long-term, fun to manage, and full of opportunity?
One powerful answer to this vital question is "strong differentiation".
You want to create "uncontested space" for your venture, wherein there is no direct competition because your products and services are distinctive, valued-by-the-market, and hard-to-copy.
While this idea is almost as old as business strategy itself, the central challenge has always been: "how to understand and master a simple process to find open strategic space leading to excellent growth and profitability?"